Coffee continues to be one of the world’s most consumed beverages with over half of Americans drinking it daily. Typically, coffee is the beverage of choice for many, especially college students, because it gives them the caffeine that is needed to stay awake and alert, and it is customizable to taste exactly how they like it.

What’s the Buzz?

There has been an increasing trend of young adult consumers shifting to gourmet coffee, a variety of blends of skillfully sourced and processed coffee beans that ensure great taste and freshness. According to the National Coffee Association’s 2014 National Coffee Drinking Trends, 34% of Americans consume gourmet coffee, up 3% from the previous year. Consumers between the ages of 25–39 penetrate highest in daily consumption at 42%.

The Healthy Choice

Numerous studies have been conducted on whether or not coffee is good for you and it can be more healthy than you think. According to WebMD, coffee is a rich source of disease-fighting antioxidants, and studies have shown that it may reduce cavities, boost athletic performance, improve moods, and stop headaches. In addition, it has also been known to reduce the risk of type 2 diabetes, colon cancer, liver cancer, gall stones, cirrhosis of the liver, and Parkinson’s diseases.

While many coffee companies offer healthy options, Organo Gold offers only blends enhanced with Ganoderma Lucidium. Ganoderma Lucidium, also known as the reishi mushroom that has been used as a Chinese ancient herb for wellness, has many beneficial uses but the most well know use is to boost the immune system. Organo Gold skillfully processes this mushroom down to a powder and enhances their line of gourmet coffee to give you a healthy great tasting organic beverage. Another bonus is that the coffee is instant and packaged as single serve packets as well as brewkups, perfect for on-the-go! Who wouldn’t like the idea of healthy coffee?

Organo Gold’s primary products include Coffee, Tea, and Hot Cocoa, but the ingredients can also be found in their line of neutraceuticals and personal care. For more information or to get your Organo Gold products, visit or contact